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EMARKETER
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Programmatic Nonsocial Digital Display Ad Spending
Overall
Programmatic Digital Display Ad Spending
Programmatic Digital Video Ad Spending
Programmatic Nonsocial Digital Display Ad Spending
by Media
Programmatic Digital Out-of-Home Ad Spending
Programmatic Digital Audio Services Ad Spending
Programmatic Podcast Ad Spending
by Device
Programmatic Digital Display Ad Spending, by Device
Programmatic Video Ad Spending, by Device
Mobile Programmatic Nonsocial Digital Display Ad Spending
by Transaction Method
Programmatic Direct Digital Display Ad Spending
Programmatic Direct Nonsocial Digital Display Ad Spending
Real-Time Bidding (RTB) Ad Spending
Nonsocial Real-Time Bidding (RTB) Ad Spending
Mobile Programmatic Direct Display Ad Spending
Mobile Programmatic Direct Nonsocial Digital Display Ad Spending
Mobile Real-Time Bidding (RTB) Ad Spending
Mobile Programmatic Nonsocial Real Time Bidding (RTB) Ad Spending
by Type
Walled Garden Programmatic Digital Display Ad Spending
Open Web Programmatic Digital Display Ad Spending
Fees & Publisher Revenues
Programmatic Digital Display Ad Spending Fees
Programmatic Digital Display Ad Spending Publisher Revenues
Connected TV
Connected TV Programmatic Display Ad Spending
Connected TV Programmatic Video Ad Spending
Non-Video
Non-Video Programmatic Digital Display Ad Spending
Non-Video Mobile Programmatic Display Ad Spending
Retail Media
Programmatic Retail Media Digital Display Ad Spending
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Source & Notes
Data Table
Source: EMARKETER Forecast- June 2024 
Note: digital display ads transacted or fulfilled via automation, including everything from publisher-erected APIs to more standardized RTB technology; excludes ads on social networks like Facebook and X; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
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