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Explore our Research →2024: The year AI agents transformed from chatbots to productivity powerhouses
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Jan 2, 2025
A tale of two startups: Anthropic and Perplexity
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Jan 2, 2025
Big Tech battle over AI voice assistants heats up, technology continues to evolve
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Jan 2, 2025
AI’s role in misinformation raised stakes for the 2024 election
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Jan 2, 2025
Consumers use mobile apps to track fitness, health
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Jan 2, 2025
Bad content is a 'solved problem,' says HubSpot VP of product AI
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Jan 2, 2025
One of largest sources of new video ad inventory and spending is CTV
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Jan 2, 2025
Apple TV+ tests free preview model to expand its subscriber base
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Jan 2, 2025
4 more retail predictions for 2025
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Jan 2, 2025
Teens' social media and screen time usage remains an unsolved digital dilemma
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Jan 2, 2025
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Learn More →Programmatic Direct Digital Display Ad Spending
Ad Spending per Hour, per Person
by Device
by Format
Source: EMARKETER Forecast, December 2024 - June 2024
Note: All years converted to US dollars using average 2023 exchange rates; includes native ads and ads on social networks like Facebook and X; includes advertising that appears on desktop/laptop computers, mobile phones, tablets and other internet-connected devices; includes all programmatic ads that are transacted as blocks of inventory using a non-auction-based approach via an API
Additional Note: Programmatic digital display ads are digital display ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.