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Explore our Research →2024: The year AI agents transformed from chatbots to productivity powerhouses
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Jan 2, 2025
A tale of two startups: Anthropic and Perplexity
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Jan 2, 2025
Big Tech battle over AI voice assistants heats up, technology continues to evolve
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Jan 2, 2025
AI’s role in misinformation raised stakes for the 2024 election
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Jan 2, 2025
Consumers use mobile apps to track fitness, health
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Jan 2, 2025
Bad content is a 'solved problem,' says HubSpot VP of product AI
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Jan 2, 2025
One of largest sources of new video ad inventory and spending is CTV
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Jan 2, 2025
Apple TV+ tests free preview model to expand its subscriber base
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Jan 2, 2025
4 more retail predictions for 2025
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Jan 2, 2025
Teens' social media and screen time usage remains an unsolved digital dilemma
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Jan 2, 2025
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Source: EMARKETER Forecast, June 2024 - June 2024
Note: ages 18+; includes all time spent using over-the-top (OTT) messaging services (browser or app) via any device; includes iMessage, Line, Messenger, Telegram, WeChat, and WhatsApp; excludes social networking apps that offer private messaging capabilities as a secondary feature (e.g., Instagram, X) and apps that solely provide OTT voice/video calling
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census Bureau 2010 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.