Meta is courting TikTok and YouTube stars for Facebook, but weak discovery may limit marketer upside.

Social teams are rethinking YouTube as Shorts surges, both long-form and episodic content gain traction, and generative search reshapes discovery. But legacy silos and cost concerns still hold many back, even as audiences and creators are leaning in.

Meta's “Sponsored” label becomes “Ad,” a subtler tag that may lift engagement—and invite new scrutiny.

AI is reshaping how consumers in Canada search, shop, and spend time with media. As digital adoption deepens, brands, publishers, and retailers face the need to adapt to AI-driven discovery and commerce, or risk losing out in a rapidly changing market.

LinkedIn tops B2B campaign results, posting 121% ROAS—outpacing Google and Meta and capturing 41% of paid social budgets.

Uneven engagement and time spent on social platforms forces marketers to rethink scale-first social campaigns.

Beehiiv is challenging Substack, as an ad network and flat fees lure creators; but scaling inventory and measurement will test its $50 million goal.

The Senate is tightening teen ad targeting; the House will vote on a bill that bars behavior-based ads for under-17s, pushing brands toward contextual plays.

US adults will spend slightly more time on social networks this year, but social’s share of digital media time is slipping as streaming video surges.

Share of voice reshuffle favors performance as food and beverage brands retreat from TikTok and YouTube, betting on Meta’s scale and attribution edge.

A WPP court filing reveals $9 billion in spend and rebate income, pushing brands to revisit principal media terms.

New studies show the limitations of relying on AI tools for health answers. Platforms must tighten safeguards and educate users on smart prompting.

Meta is targeting retail media budgets with product set optimization and insights to bring SKU precision and challenge onsite networks.

This FAQ explores how marketers can reach Gen Alpha amid tightening privacy rules and growing household influence.

After Libra/Diem’s failure to launch, the firm returns again to crypto with regulatory clarity.

WPP’s earnings slide shows AI and self-serve ad tools are shifting growth away from holdcos.

Reddit has surged in recent years, fueled in part by Google search referrals. But the platform’s unique attributes mean marketers must take a more bespoke, labor-intensive approach.

The Supreme Court’s tariff relief offers incremental upside and could add billions to search and social spending.