Meta is targeting retail media budgets with product set optimization and insights to bring SKU precision and challenge onsite networks.

This FAQ explores how marketers can reach Gen Alpha amid tightening privacy rules and growing household influence.

After Libra/Diem’s failure to launch, the firm returns again to crypto with regulatory clarity.

WPP’s earnings slide shows AI and self-serve ad tools are shifting growth away from holdcos.

Reddit has surged in recent years, fueled in part by Google search referrals. But the platform’s unique attributes mean marketers must take a more bespoke, labor-intensive approach.

The Supreme Court’s tariff relief offers incremental upside and could add billions to search and social spending.

TikTok’s engagement gap with Instagram and Facebook is widening, but volatile reach means brands must turn spikes into lasting customer ties.

Snapchat+ hits 25 million subscribers as its ad growth stalls.

Claude’s ad-free stance at the Super Bowl drove 11% user growth as trust fears shadowed ChatGPT’s ad plans—but scale gaps remain vast.

US B2B digital ad spending reached just over $20 billion in 2025, per EMARKETER, as brands compete for attention across an increasingly fragmented channel mix.

Discord is joining YouTube and TikTok in implementing stricter age verification processes, squeezing marketer access to young users.

Asia-Pacific leads AI adoption worldwide, but penetration varies widely by market. From rapid uptake to cautious testing, markets are taking very different paths.

Instagram is reportedly expanding Meta's ecosystem with Instants, a Snapchat-style app that would add inventory and reach, reinforcing Meta’s ad dominance.

Fan remixes are turning into an attention engine, and brands that design for reinterpretation stand to win.

On today’s podcast episode, we discuss the three big questions surrounding Meta right now: Is 2026 Meta’s ‘Big Tobacco’ moment? How big of a problem is Meta's AI spending spree? What's the vision for its AI agent? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.

Regulators say limiting rival chatbots on WhatsApp could breach competition rules and reshape AI distribution power.

Automation is now table stakes in social advertising. Platforms are pushing AI-driven campaigns at scale. But advertisers still demand control, transparency, and brand safety—and it’s all reshaping how performance media gets bought.

Amazon’s strong Q4 results were tempered by uncertainty as a $200 billion 2026 spending plan rattled investors.

PubMatic addresses publisher concerns with AI Insights, a tool that reveals buyer, DSP, and inventory trends to clarify where demand and value move.