Consumer trust Trends & Statistics
Excessive personalization turns consumers away despite user demand for relevance
Consumers raise personalization standards: Better targeting alone won’t build loyalty; transparency is the value exchange that makes it work.
FAQ on ad fraud: MFA sites, wasted programmatic spend, and how advertisers fight back
This FAQ covers what ad fraud is, where the waste concentrates, and the practical defenses advertisers are using in 2026.
Generational Shopping Trends 2026
The next wave of retail growth is coming from younger shoppers. They blend stores, social commerce, and AI with ease. But rising expectations around trust, transparency, and control are reshaping the path to purchase.
Adyen and Stripe deepen agentic infrastructure for merchants
New infrastructure will help merchants but doesn’t solve customer trust concerns.
AI in ads isn’t the problem for most consumers—lack of disclosure is
AI labels don’t dent ads: MediaScience research shows that AI transparency leaves performance intact—and consumer trust stronger.
The AI creative blitz forces marketers to balance speed with results
AI Digital debuts AI Creative Studio: New genAI tools promise scalable, TV-grade creative—but consumer skepticism clouds payoff.
AI's double-edged impact on brand safety
How End-to-End Agentic Commerce Could Affect Ecommerce Sales
Widespread adoption of end-to-end autonomous commerce would accelerate ecommerce growth in the US and other major markets.
BBB National Programs launches influencer business certification
The AI-Powered Shopper's Path to Purchase
The ecommerce playbook is changing as AI disruptors reshape the path to purchase. In this video, Principal Analyst Sky Canaves explores how discovery, decision-making, and loyalty are evolving—and what retailers and brands must do to stay competitive.
Most consumers say ads would undermine the trust they're placing in AI search results
63% of US adults say having ads in AI search results would make them trust those results less, according to a January survey from Ipsos.
AI is rewriting the start of the shopping journey
AI is moving upstream, showing up earlier in the decision-making process and increasingly shaping what happens next.
Trust in banking is an uphill battle, per Gallup
Banks should control the parts of the narrative that they can.
Figure’s data breach points to imperatives for consumer trust
Banks should have a crisis plan ready.
How marketers are trying to win consumer trust in the AI age
Bipartisan bill could signal tougher standards for subscriptions
US lawmakers draft bill to revive easy-cancel rules as consumer budgets are pinched.
Anthropic and OpenAI tread carefully on ICE criticism, highlighting the brand risks of CEOs' political hedging
CEO neutrality carries brand risk; OpenAI and Anthropic leaders’ cautious political responses are an illustration of how hedging on values can erode trust rather than protect it.
US Banking Consumer Trust 2026
Trust in consumer banking varies widely in 2026. Primary banks still anchor core products. But confidence differs by generation, product, and channel, with honesty, transparency, and security shaping how consumers evaluate financial providers.
Marketing snafu costs Capital One $425 million—and consumer trust
Years of litigation over allegedly misleading marketing nears a close, but reputational damage could linger.
What “authentic” actually means in marketing
Powerful data and analysis on nearly every digital topic.
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