As advertisers navigate Google’s recent search changes that favor its emerging AI models, retail media strategies could offer them heightened visibility and control.

Walmart looks to make it easier for advertisers to buy its display ads: Walmart Connect’s new API should help it attract more ad dollars from smaller brands and marketplace sellers.

Pacvue expands beyond retail media to offer retailers a holistic ecommerce solution: The goal is to provide some consolidation in a highly fragmented, competitive marketplace.

DoorDash’s latest ad moves are designed with CPGs in mind: The delivery platform launched several new tools to make it easier for brands to build, manage, and measure campaigns.

Retailers look for more ways to monetize their customer bases: Kroger, Sam’s Club, and Best Buy keep seeking new ways to entice advertisers to their retail media networks.

Retail media advertising is the next big trend in digital advertising, driven by the surge in ecommerce spending and brands’ desire to target consumers close to the point of purchase.

Amazon has been moving its shopping holiday around, and now it's next week. Melissa Burdick, co-founder and president at retail media buying technology firm Pacvue, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what Amazon gets out of having Prime Day in Q2 and the latest in the retail media war.

Amazon’s net US digital ad revenues will rise by 41.0% this year as consumers shift dramatically to more ecommerce shopping and advertisers pay to get in front of shoppers at their leading destination.

Display ad spending in the US will rise by 5.5% this year, despite the pandemic. This report outlines our complete estimates of digital display ad spending, including breakouts by format, transaction method, industry, major ad sellers and more.

It’s an unusual time, to say the least. But Americans are reacting to the coronavirus pandemic and resulting stay-at-home orders partially by retreating to a number of familiar activities, including hanging out with other household members and spending time on hobbies. The need to stay occupied and entertained at home has led to a boom in sectors like video gaming—but also lower-tech crafts, toys and games.

Melissa Burdick, co-founder and president of Amazon ad buying technology provider Pacvue, joins host Nicole Perrin to explain Amazon's ad products and shares how the ongoing crisis (including logistics difficulties) is changing advertising on the ecommerce marketplace.

Across many countries where the newest strain of the coronavirus (COVID-19) has made an impact, isolation and social-distancing measures have been put in place. Workers in some infected countries have been asked to work from home, cities have been placed under lockdown and schools have been shut down. People in those countries have also begun avoiding public, crowded places.

More than eight in 10 consumers search for information online, and most of them conduct this activity on mobile devices as well as PCs. Many also now use even newer channels like visual and voice.

For brands and retailers in some categories, Amazon is a significant channel for ecommerce sales. And that often means paying for prime placement on Amazon properties, including in search results. We estimate Amazon will have earned 72% of its $9.85 billion in net US digital ad revenues from search ads in 2019.

Amazon’s ad business is booming, and more advertisers are spending—and spending more—on the platform. That means both prices and competition for ad slots are high.

Amazon will earn $9.85 billion in net US digital ad revenues this year, representing 7.6% of the market. By 2021, one in 10 US digital ad dollars will go to Amazon.

To explore new online sales channels, B2B sellers are looking to marketplaces like Amazon, Alibaba and others. This report will cover how and why B2B sellers use marketplaces and how these platforms are transforming B2B ecommerce.

Why do CPG companies need an Amazon strategy? It’s not just about sales, say executives playing in this space, it’s about the learning and prepping for the day when ecommerce becomes a significant source of sales.

For CPG brands, the amount of sales on Amazon is small, but growth in the category is strong. To ensure they gain market share, CPG brands need to understand how to optimize their Amazon product detail page.

We talk to four agency executives about the challenges brands need help solving to optimize their Amazon product detail pages.