Wasted ad spend Trends & Statistics
Meta helps brands curb wasted ad spend with exclusion-only custom audiences
Exclusion-only audiences add firm boundaries to automated targeting, helping curb wasted spend and compliance risks.
Programmatic ad waste grows 34% in two years, per ANA
The news: Despite the shift toward programmatic advertising, a study from the Association of National Advertisers (ANA) identified a lingering issue with the trend: The growth of wasted ad spending. The amount of wasted ad spend in programmatic advertising has risen 34% in two years, up to $26.8 billion from $20 billion in June 2023. Our take: The efficiency and growing relevance of programmatic comes with brand safety trade-offs, making transparency and stronger verification a prerequisite for sustained investment.
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