Information has never been easier to find, or harder to trust. EMARKETER delivers the forecasts, benchmarks, and expert analysis that help organizations understand where consumers spend time, where advertisers spend money, and where commerce is growing. It’s the market intelligence needed to align strategy and act with confidence.
AI is rapidly changing how consumers discover brands. Instead of searching, they’re asking. EMARKETER’s AI Visibility Index (AIVI) helps brands understand how they appear in AI-generated recommendations, backed by a consistent, analyst-led methodology.
Markets move fast, and the data is conflicting. EMARKETER’s forecasters and analysts create a trusted view of the market by assessing the credibility, completeness, and relevance of thousands of data sources using a transparent, proprietary methodology.
This process enables EMARKETER to move beyond reporting numbers at face value. We combine quantitative data, qualitative market intelligence, and expert analysis to understand not only what is happening, but why it is happening and what it means for the future.
The result is intelligence that organizations can stand behind to align strategies, validate decisions, benchmark performance, and identify what’s next with confidence.
Delivered through our subscription platform and analyst expertise, EMARKETER centers decisions around a reliable source to align strategy, validate decisions, and uncover growth opportunities.
Self-service access to trusted forecasts, benchmarks, reports, charts, AI-powered search tools, and our AI Visibility Index.
Analyst-led guidance that helps your team interpret market shifts and proprietary data to develop action plans tailored to your business needs.
Programs, events, and content that help brands reach decision-makers, demonstrate thought leadership, and generate demand.
It can be hard to get clients to make a change. Forecast data from EMARKETER enables us to build confidence through data-backed strategies that help them align with industry trends and maximize the impact of their marketing investment.
The data is rock solid. It’s well respected and it helps illustrate to clients what their peers are doing, and make the case for when and how they should be spending their budgets.
Data-backed analysis gives us the ability to come up with unique and differentiating viewpoints, driven by an informed perspective we’re not getting from other sources. Having EMARKETER in our stack helps us make all of our data more actionable.
Colgate-Palmolive engaged with EMARKETER to receive data and insights on digital commerce, digital media, predictions, regional trends and more. Their service provides facts and insights we use for reference and change management.
EMARKETER’s PRO+ Forecasts tool has improved my advertising strategy development and credibility. It provides a multifaceted view of market trends through rich, insightful narratives.
EMARKETER’s newly launched PRO+ forecast feature allows for ‘double clicks’ into the illustrated data, which provides further insights and contexts that often add texture to the overall analysis and story being told.
There are very few places that I feel like I’m getting interesting information that might spark an idea or get me to rethink what we’re doing—and EMARKETER is one of them.
I’m constantly going into the database to look up the macro numbers, constantly benchmarking and asking, ‘At what pace does EMARKETER think things are going to grow?’
EMARKETER is a valuable resource that helps us navigate our customers' changing landscape and understand their evolving needs.
