51% of Super Bowl ads featured multiple celebrities in 2025, triple the rate from 2016, according to a January report from iSpot.tv.
The top Super Bowl campaigns now hinge on multi-channel activation as audiences engage via social, streaming, and retargeting.
Non-controversial stars, authentic fits, and humor, not fame alone, boost Super Bowl ad results.
Live sports command major leverage; NBCUniversal is using scale and bundling to defend pricing power as sports rights costs surge and distribution fragments.
The Milan Cortina Winter Olympic Games will begin on February 6 with an opening ceremony that will also kick off advertisers looking to make the most of the global event.
The Post’s layoffs show how generative search is accelerating divergence among publishers—and suggests that AI-driven discovery is breaking legacy news.
Anthropic says it prioritizes trust over monetization; the company says ads inside AI chat would undermine credibility in work, health, and reasoning contexts.
Disney is getting an edge with an NFL-ESPN deal that protects it against digital video pressure from rivals like YouTube.
Super Bowl ads still spark buzz, but fragmentation and $8 million costs push marketers to second-screen, social, and CTV plays.
YouTube TV's win against Disney shows marketers that platform scale now shapes where premium sports ads live.
Spotify sports podcast listening jumps 358% after games, outpacing pregame gains and opening a bigger ad window beyond live TV.
Bluesky prioritizes live conversation over scale: The platform is leaning into real-time events to differentiate from X and Threads.
Humor and celebrity now dominate Super Bowl ads; brands now favor memeable, star-driven comedy as safer attention drivers and a chance at social-media virality.
Super Bowl campaigns aren’t one-size-fits-all; brands are now splitting between full-scale TV buys and multi-channel activations that extend beyond the broadcast.
NFL viewership favors broadcast as traditional TV draws the biggest audiences, but streaming’s ad effectiveness is unmatched.
Fanatics is building a studio to control sports storytelling. Owning content lets the brand deepen engagement, extend athlete partnerships, and avoid bidding wars for live sports rights.
The Olympics and World Cup will propel sports ads to a record year, pushing global spend past $1 trillion.
FIFA’s deal taps short-form video to spark fandom, fuel real-time viewing, and drive World Cup commerce
At CES, Amazon is repositioning Amazon Ads as a full advertising ecosystem rather than a commerce-adjacent channel, emphasizing unified reach across TV, streaming, live sports, audio, and programmatic partners.