Reports.

Our research reports contain a view of the landscape and key stakeholders, identify the impactful events of the year and how they changed the industry, and lay out key trends in the year to come.

EMARKETER Content Themes

EMARKETER reports examine a given industry from multiple angles, ranging from high-level overviews of the trends, driving forces, and players affecting the industry, to product & company rankings and comparisons. Report styles range, serving different revenue-driving teams based on their needs, whether they’re looking to understand a new market, searching for data for a pitch deck, validating a strategy, or just monitoring the landscape.

Our global coverage includes:

Ad Spending

Ad Spending

  • Budget Allocation
  • Brand Safety
  • Privacy and Cookies
  • Programmatic Trends

Consumer Digital Behavior

Consumer Digital Behavior

  • Time Spent on Media
  • Technology Adoption
  • Shopper Behavior

Ecommerce

Ecommerce

  • Channel Prioritization
  • Path to Purchase
  • Competitive Digital Landscape
  • International Markets

Commerce Media

Commerce Media

  • Retail Media
  • Emerging Commerce Media Platforms
  • Non-Endemic Advertising

Social Media

Social Media

  • Social Media Platforms
  • Creator Economy
  • Social Commerce
  • Regulation and Legislation

CTV

CTV

  • CTV & Streaming
  • AVOD & FAST Channels
  • Evolving Advertising Options

Retail

Retail

  • Unified Commerce
  • Retail Technology
  • Global Retail and Ecommerce

Media

Media

  • Media Platform Offerings
  • Media Trends
  • GenAI and Content Creation

Banking and Payments

Banking and Payments

  • Customer Acquisition
  • Digital Innovation
  • Emerging Trends

GenAI & Tech

GenAI & Tech

  • Use Cases
  • Adoption Trends
  • Barriers to Adoption

Gen Z

Gen Z

  • Consumer Behavior
  • Consumer Attitudes and Sentiments
  • Demographic Trends
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The EMARKETER AI Search functionality has helped me separate reality from conjecture, with highly relevant, highly contextual query results. It’s like a senior marketer in your pocket, that can answer all of your burning questions, and validate your ideas, whether they are tactical or strategic.

Hannah Montovani
Senior Manager, Client Strategy and Insights

Methodology

Our Methodology

What separates EMARKETER from other research firms is our commitment to objectivity. We’ve developed a rigorous proprietary data vetting and contextualization process to strip out potential biases and ensure clients’ confidence in our numbers—so that they can make better decisions for their business.

Meticulous Data Collection

Our Research team is responsible for collecting, curating, comparing, and giving context to third-party data compiled from over 3,000 global sources on a variety of topics, the largest number of sources in the industry.

Contextualized Analysis

Our Forecasting team works with internal researchers, interviewers, and analysts to normalize relevant data within a defined area of analysis. This allows us to generate contextualized forward-looking estimates that assess the size and direction of a variety of digital topics and metrics.