AI is fueling a banner year for global advertising, pushing digital spending to new heights despite economic and geopolitical stresses. Retail media is surging worldwide, while Meta and Amazon gain ground in the battle for ad dollars.

Opening iPhone NFC could help rival wallets, but they’ll need compelling perks to change habits.

A broad ad tech crackdown could obscure customer journeys, forcing advertisers to rethink spending with Apple.

Smart glasses are drawing big bets from certain social platforms, but privacy concerns and limited consumer demand threaten wider adoption. For marketers, the near-term opportunity lies in adapting existing strategies rather than chasing new ad formats.

In Q3 2026, we analyzed 4,010 ChatGPT recommendations across 13 tech hardware and device categories to compile the AI Visibility Index.

AI recommendations for tech hardware and devices are becoming more selective, with fewer brands and sources breaking through. Our Q3 2026 index tracks visibility in 13 categories across the industry.

In August 2026, we analyzed 11,250 ChatGPT responses across 23 retail store categories to compile the AI Visibility Index.

AI is gaining influence over what consumers discover and consider long before it commands a meaningful share of the digital economy. But existing advantages in reaching consumers, earning trust, and driving transactions still matter.

This benchmark covers how ad buyers can calibrate their digital ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.​

This benchmark covers how ad buyers can calibrate their social media ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.​

Whoop will offer advanced lab testing to more non-members, risking a low-margin standalone business if they don’t convert to wearable customers.

In July 2026, we analyzed 3,210 ChatGPT responses across eight media and entertainment categories to compile the EMARKETER AI Visibility Index.

AI recommendations are reshaping financial services discovery. In this industry’s inaugural report, we track ChatGPT brand visibility in Q2 2026, the sources informing recommendations, and what it takes to stay competitive.

Consumers may ask Siri questions before opening bank apps, making AI a key channel for financial guidance.

AI’s spending surge is moving from ambition to accountability. Rising AI costs, agentic commerce, Apple’s assistant strategy, and consumer trust issues are changing the marketing landscape.

Amazon drew 243.8 million US unique visitors across desktop and mobile in April 2026, close to the 342.5 million that Walmart, Temu, and eBay pulled in put together, according to Comscore Media Metrix Multi-Platform data.

Agentic commerce is reorganizing retail around five ecosystem layers. As AI agents gain influence, retailers and brands must decide where to compete, where to partner, and who controls the customer relationship.

The deal could give Klarna a boost of consistent, high-value volume.