Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple

MacBook Neo shows Apple is playing the ecosystem game while rivals chase margins

Article
Mar 12, 2026

Apple undercuts rivals at the right moment: Component shortages squeeze Windows manufacturers as Apple courts first-time Mac buyers with the Neo. Read online

US Holiday 2025 Recap and 2026 Preview

US Holiday 2025 Recap and 2026 Preview

Report
Mar 05, 2026

To capture a share of limited holiday gains, retailers and brands must zero in on pockets of opportunity across mobile commerce, social platforms, and consumer adoption of AI for shopping.

Square leans on key partnerships to deliver valuable tools for merchants

Article
Feb 20, 2026

Square’s deep bench of partners offers SMBs more integrated tools to push their businesses forward.

Apple slows AI health coach plans as rivals push personalized wellness

Article
Feb 06, 2026

Apple isn’t abandoning AI-powered health guidance, but it’s likely holding back until the tech is useful enough to deliver real value.

US Consumer Payment Method Trends 2026

US Consumer Payment Method Trends 2026

Report
Feb 06, 2026

In 2026, economic uncertainty is quietly reshaping consumer payment behavior, driving shifts across cards, cash, BNPL, and emerging alternatives as households adapt how they manage spending and access liquidity.

Apple smartwatches get a clinical boost from new studies

Article
Jan 30, 2026

Studies link higher AFib detection to watch wearers, strengthening wearables’ medical case.

Apple widens App Store search ads to capture high-intent demand

Article
Jan 27, 2026

Apple scales App Store ads for performance: More search placements turn high-intent discovery into a larger, more competitive acquisition channel.

CES 2026

CES 2026

Report
Jan 23, 2026

AI was everywhere at CES 2026, from robots to toilets and toys. The race to define the next computing interface is on, agentic ad tech is emerging, and health wearables are pushing further into physiological data. Best in show: Lego’s Smart Brick.

US Banking Consumer Trust 2026

US Banking Consumer Trust 2026

Report
Jan 20, 2026

Trust in consumer banking varies widely in 2026. Primary banks still anchor core products. But confidence differs by generation, product, and channel, with honesty, transparency, and security shaping how consumers evaluate financial providers.

JPMorgan defends aggressive tech spending amid macro risks

Article
Jan 14, 2026

Apple Card, tech spending, and mobile banking are highlights.

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FAQ on converged TV: Understanding the linear and connected TV landscape in 2026

FAQ on converged TV: Understanding the linear and connected TV landscape in 2026

Article
Jan 12, 2026

As streaming services capture an increasing share of both viewership and subscription revenues, this FAQ will help marketers understand the terminology and dynamics shaping video advertising in 2026.

JPMorgan Chase will issue the Apple Card

JPMorgan Chase will issue the Apple Card

Article
Jan 08, 2026

JPMorgan buys the $20B portfolio at a discount, inheriting risks but gaining a unique opportunity.

Automotive Connectivity and Mobility Tech 2026

Automotive Connectivity and Mobility Tech 2026

Report
Dec 19, 2025

The automotive dashboard is evolving into a media hub. By 2029, 203 million connected car drivers will give advertisers access to captive audiences through AI commerce, in-vehicle ads, charging sessions, and rideshare integrations.

What If? Prime Cost Less, OpenAI Bought Apple (or Vice Versa), and the Netflix–WBD Deal Never Happens | Behind the Numbers

Audio
Dec 19, 2025

On today’s podcast episode, we discuss our “very specific but highly unlikely” predictions for 2026: what Amazon will do with the price of Prime; between OpenAI and Apple, who’s most likely to buy whom; and why a potential WBD acquisition by Netflix might not go through in 2026—if at all. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Nate Elliott, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna. Listen everywhere, and watch on YouTube and Spotify.

US Banking Consumer Habits by Generation 2026

US Banking Consumer Habits by Generation 2026

Report
Dec 15, 2025

Generational splits shape how consumers find, research, and trust banks. Younger adults move through digital channels with ease, while older adults rely on branches, human support, and established institutions.

US Social Network Ad Spending Forecast Report H2 2025

US Social Network Ad Spending Forecast Report H2 2025

Report
Dec 12, 2025

Social networks will claim close to 32% of US digital ad spending in 2026, as powerful AI systems and improved video monetization help push social past a plateau in time spent among US consumers.

Tech Trends to Watch in 2026

Tech Trends to Watch in 2026

Report
Dec 10, 2025

AI enters 2026 facing energy bottlenecks, regulatory battles, and a gap between promise and performance. From market corrections to voice assistant limits and physical AI’s unreadiness, hype is meeting reality.

Google Chrome autofill update simplifies loyalty, travel-related checkout

Google Chrome autofill update simplifies loyalty, travel-related checkout

Article
Dec 09, 2025

Google Chrome will now autofill users’ loyalty card numbers, travel details, and vehicle information housed in Google Wallet, per a company blog post. Maximizing its utility as a shopping interface is critical as Google Chrome’s browser dominance risks getting eroded by AI tools and browsers like Perplexity’s Comet. If volumes divert to new sources, like the PayPal-linked Comet, Google shoppers could maintain their loyalty in the browser by convenience the tools offer them during their checkout experiences.

US Digital Audio Forecast Overview 2026

US Digital Audio Forecast Overview 2026

Report
Dec 08, 2025

Digital audio commands massive attention, and podcasts keep most listeners within reach. As viewing blurs with listening, marketers face an opportunity—but also a widening gap between consumer time spent and the ad investment flowing into audio.

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