Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple
The Agentic Commerce Ecosystem 2026

The Agentic Commerce Ecosystem 2026

Report
Jul 24, 2026

Agentic commerce is reorganizing retail around five ecosystem layers. As AI agents gain influence, retailers and brands must decide where to compete, where to partner, and who controls the customer relationship.

Apple Upgrades could give Klarna a volume windfall

Article
Jul 21, 2026

The deal could give Klarna a boost of consistent, high-value volume.

AI Is Changing Health Wearables: Will It Drive Consumer Adoption?

AI Is Changing Health Wearables: Will It Drive Consumer Adoption?

Report
Jul 17, 2026

Wearables are shifting from fitness trackers to connected healthcare platforms. The value of AI, clinician access, and health data integration is expanding, as high costs risk excluding consumers who need these tools the most.

Wearables’ AI health features could have the biggest impact on consumers with low ownership

Wearables’ AI health features could have the biggest impact on consumers with low ownership

Article
Jul 17, 2026

Reaching patients through insurers and providers could unlock wearable adoption among higher-need cohorts and strengthen long-term loyalty.

Holiday Shopping 2026

Holiday Shopping 2026

Report
Jul 16, 2026

Consumer spending will come under greater pressure during the 2026 holiday season, slowing retail and ecommerce sales growth compared with the rest of the year.

Big Tech’s AI Spending Boom Is Testing the Market’s Limits

Big Tech’s AI Spending Boom Is Testing the Market’s Limits

Report
Jul 15, 2026

The race to build AI infrastructure has triggered an unprecedented rush for capital and spending, reshaping capital markets and creating new pricing, platform, and vendor risks for marketers.

Al Visibility Index: Tech Hardware and Devices Leaderboard, June 2026

Al Visibility Index: Tech Hardware and Devices Leaderboard, June 2026

Article
Jul 13, 2026

In June 2026, we analyzed 4,010 ChatGPT recommendations across 13 categories in the tech hardware and devices industry to compile the AI Visibility Index.

Apple's new Siri AI aims to dominate personal assistant market through scale and privacy

Article
Jul 13, 2026

Apple is positioning its redesigned Siri to compete directly with ChatGPT and other AI assistants with what competitors can't match: billions of active devices already in users' hands and deep integration with personal data stored on those devices. "It's less of a takeover, but more like a fork in the road," said our analyst Gadjo Sevilla, on a recent episode of "Behind the Numbers." "Apple is not competing in that space. It's not a general free-for-all model. What it is doing, however, is infusing its own brand of safe, and as we're seeing, highly personalized AI features designed around its users."

Netflix eyes live channels and bundled options as engagement slows

Netflix eyes live channels and bundled options as engagement slows

Article
Jul 10, 2026

Netflix seeks new viewing habits: Live channels and bundles aim to lift viewing time as originals lose staying power and engagement cools.

AI Visibility Index: Financial Services Leaders & Movers, May 2026

Article
Jun 09, 2026

In May 2026, we analyzed 5,600 ChatGPT responses across nine financial services categories to compile the AI Visibility Index.

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Best Buy, US

CollectionSnapshot
Jun 04, 2026

Retail Sales, by Company, US

CollectionSnapshot
Jun 04, 2026

Wayfair, US

CollectionSnapshot
Jun 04, 2026
Retailers see profit in underserved consumers

Retailers see profit in underserved consumers

Article
May 26, 2026

As multiracial audiences expand, brands ignoring them risk ceding revenues to rivals that don't.

Spotify and Apple unite against YouTube’s walled garden for video podcasts

Article
May 15, 2026

Apple-Spotify alliance redraws video podcast playbook: Shared tech and revenues lower barriers for video podcasts, leaving YouTube as the only major the lone silo.

Worldwide Ad Spending H1 2026

Worldwide Ad Spending H1 2026

Report
May 13, 2026

Global ad spending is accelerating again, despite geopolitical shocks. Digital is tightening its grip, even as traditional media gets a temporary boost from major events. The sources of growth are shifting across regions—and among platforms.

Google injects Gemini AI coach into revamped health app

Google injects Gemini AI coach into revamped health app

Article
May 08, 2026

Google Health app will use device data and medical records to deliver health insights, intensifying competition among consumer health wearables and AI tools.

Apple Wallet will let users add tickets, gift cards not supported by third-party apps

Apple Wallet will let users add tickets, gift cards not supported by third-party apps

Article
May 05, 2026

Uploaded via QR codes, Apple works to make more ticket and card functions Wallet-compatible.

Apple After Tim Cook: Where Is It Heading? | Behind the Numbers

Audio
May 04, 2026

In today’s podcast episode, we discuss what will define Tim Cook’s legacy as he steps down as CEO of Apple; whether the company needs another “iPhone moment”; and the top priority for incoming boss John Ternus. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Yory Wurmser. Listen anywhere, or watch on YouTube or Spotify.

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